The mission of an organization is the single most important document to guide the success of the organization. How then does a mission get created? How does it take on an embracing meaning within the organization? The biggest mistake made by companies in the past several decades was to follow the misguided idea that mission statements could be written and word-tooled as a marketing or motivational icon. Not so, says the research. Mission statements are as old as time and as corny as an affirmative statement. The Constitution of The United States is a mission statement. The “Golden Rule” is a statement used by J.C. Penny to guide the every workings of his company.
What is a mission statement? It is a statement that clearly describes the PURPOSE, VALUES AND BELIEFS of the company and provides the basis for everything the company does.
Dougherty & Associates has developed a unique process (given some preliminary preparation) to facilitate the writing of a succinct and powerfully compelling mission statement for any organization. The process is 4 hours in length and requires the decision makers and influencers of the organization to be present. Services to publish and strategize the mission are in addition.
